Subway pays new spokesperson big bucks
Subway is willing to pay big bucks for a new weight loss inspiration to market their sandwiches. Jared Fogle, Subway’s old spokesperson, has recently gained a bit of weight and admits that he stopped eating the sandwiches that gave him an itty bitty waistline. So now the fast food chain has been searching for someone with a fresh face and an even fresher fan base.
Their latest target? Shay Sorrells, a “Biggest Loser” contestant who entered the show weighing in at 476 pounds and has recently lost 170 competing on the NBC reality show. Sorrells is still looking to lose another 100 pounds before the show’s season 9 finale in May, and Subway pounced at the opportunity to make her their new sandwich guru.
The chain is offering to pay Sorrells $1,000 for every pound she loses on the Subway Diet. The diet plan consists of eating two low-fat sandwiches each day. If you can recall, that was the diet that helped Jared Fogle shed 240 pounds.
Sorrells is excited about becoming the new face of Subway Sandwiches.
“It was mind-blowing enough to hear [trainer] Bob say that my story inspired millions,” she told the LA Times. “As a social worker, that’s my goal. And then I heard him say ‘$1,000 a pound.’ And I thought, ‘Did I hear that right?’”
If I were in Sorrells’ shoes, I would jump at the chance to make $100,000 to lose the weight that I was planning on melting off in the first place. But is the Subway diet realistic? Of course not. Even Jared got tired of eating the low fat concoctions day in and day out! The only real way to lose weight, and keep it off, is to create realistic diet plans that you can stick to for the rest of your life. Weight loss is not about dieting for a few months and then going back to your old routine. It’s about differentiating between nutritious and unhealthy foods and making sure to be aware of what goes into your body on a daily basis.
In my opinion, low carb diets, the Cookie Diet, the Subway Diet, and almost every other diet out there is unrealistic. No one can stick to a specific type of food forever. Learn to be balanced and moderate when it comes to food. You will lose the weight and keep it off!
You are so right Ana. The show, The Biggest Loser, encourages people to think that you can lose an enormous amount of weight by eating differently and burning the calories using exercise with your own trainer. Of course if we were put in this pressured environment, we might lose weight, temporarily. Unless we fundamentally change the way we eat (and what good means to us), like Jared, we’ll put on the weight again. It would be better if Subway hired Sorrells (funny, eh, there are Canadian boots called sorrels), as a spokesman and paid her what a spokesman should receive, it would be a lot more than $100,000. They are getting more than $100k worth of publicity through her, when she plugs them on The Biggest Loser. Take Tiger Woods, he use3d to be able to demand top dollar (millions per year) for endorsing products, because of his name. If Ms. Sorrells hired an aget, I am sure that she could negotiate a higher fee (to replace Jared who has slipped).
These shows are totally unrealistic and are just as “real” as Disneylan. We can’t all afford to take time off work to train with a trainer and attend boot camp. It would be healthier for her to eat one subway sandwich each day s and vary the other meal with plenty of fresh, leafy-green vegetables, some protein. Starving yourself is not a good idea. The body will adjust to conserve the calories. That is why the first pounds are easy to take off, the last pounds are much more difficult. And the health issues are enormous. I doubt that any of the thin people would want to sit next to Jared on a plane at his original weight. Eating sensibly as you suggest is a better solution and taking the weight off gradually is much healthieir on your body (and your mind).
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There really isn’t anything wrong in making a buck. Ms. Sorrell would not have received the offer from Subway if she had not appeared on The Biggest Loser. It does seem that TV is cluttered with reality TV shows that even the good old FOX network that I watch as arguments turn into shouting matches with everyone talking over everyone else. There is nothing wrong with this kind of product placement. The shows are designed for it. Remember Apprentice with entire shows built around products. Fortunately that is gone. I’ll miss Simon Cowell’s sharp wit and Paula Abdul’s meandering comments on American Idol. We’ve been doing product placements ever since the soaps began (Proctor and Gamble and others sponsored them), I just read recently in a book on TV.
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